Case Study - Connecting Every Stage of Pest Control Operations

Overview

Aruza Pest Control operates across a network of branches, teams, and specialized service lines. Growth created a familiar operational challenge: a lead could begin with marketing or a door knock, move through inspection and proposal, require an agreement and payment method, then become a scheduled customer in the field-service system. Each handoff needed accurate context, clear ownership, and dependable follow-through.

We built Centerpoint as the connective layer for that operation. The platform gives each role the tools and information it needs while preserving a shared customer journey from first contact through active service. Managers can see performance across branches, sales teams can move opportunities forward, and field workflows stay synchronized with the systems that execute the work.

What we did

The result is an evolving operational system rather than a fixed point solution. Centerpoint supports new service bundles, branch-level configuration, role-based access, customer referrals, technician-generated leads, predictive retention workflows, and the reporting needed to improve execution as the business changes.

Predicting cancellations before they happen

Retention is one of the most important levers in the pest control industry. Recurring service relationships create long-term value, while preventable cancellations erode recurring revenue, route density, technician productivity, and the return on every dollar spent acquiring a customer.

We implemented AI models that analyze patterns across Aruza's customer and operational data to identify accounts that are likely to cancel before the cancellation happens. Those risk signals give the team an earlier opportunity to prioritize outreach, understand what may be going wrong, and protect the customer relationship while there is still time to act.

The modeling is part of the operating platform rather than a disconnected analytics experiment. Centerpoint turns predictive risk into usable retention intelligence, helping teams focus attention where intervention can have the greatest impact and making customer retention a proactive workflow instead of a reaction to a cancellation request.