Case Study - Connecting Every Stage of Pest Control Operations

Aruza needed more than another standalone tool. We built a connected operating platform spanning sales, field service, customer workflows, scheduling, payments, and reporting.

Client
Aruza Pest Control
Year
Service
Operations Platform, Field Service Integrations, Sales Enablement, Workflow Automation
Centerpoint lead performance dashboard showing operational analytics
Centerpoint lead workspace with Street View, AI sales guidance, and a populated property profile
Centerpoint property inspection workflow showing a completed foundation assessment
Centerpoint property inspection graphing workspace with an existing site diagram and measurements
Centerpoint generated inspection report showing property documentation and Aruza service principles
Centerpoint field operations map with ideal target clusters, marketing heatmap, and office coverage
Centerpoint map manager showing color-coded regional sales territory polygons across the Carolinas

Overview

Aruza Pest Control operates across a network of branches, teams, and specialized service lines. Growth created a familiar operational challenge: a lead could begin with marketing or a door knock, move through inspection and proposal, require an agreement and payment method, then become a scheduled customer in the field-service system. Each handoff needed accurate context, clear ownership, and dependable follow-through.

We built Centerpoint as the connective layer for that operation. The platform gives each role the tools and information it needs while preserving a shared customer journey from first contact through active service. Managers can see performance across branches, sales teams can move opportunities forward, and field workflows stay synchronized with the systems that execute the work.

What we did

  • Lead & Customer Operations
  • Door-to-Door Sales Mapping
  • Inspections, Proposals & Agreements
  • Scheduling & FieldRoutes Integration
  • Payments, Financing & Collections
  • Branch & Performance Reporting

The result is an evolving operational system rather than a fixed point solution. Centerpoint supports new service bundles, branch-level configuration, role-based access, customer referrals, technician-generated leads, and the reporting needed to improve execution as the business changes.

Connected Operations Platform
1
Core System Integrations
3+
Customer Journey
End-to-end
Operational Visibility
Real-time

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  • Headquarters
    Mesa, Arizona