Our work - Proven solutions for real-world problems.

Desert North Realty envisioned becoming a pioneering, technology-focused brokerage, elevating agent capabilities through an exclusive suite of digital tools and individually tailored web pages.

We implemented a comprehensive CRM, automated texting campaigns, and developed a consumer-facing website integrated with live MLS listings, alongside embedding a proprietary profit-sharing chart, enabling their expansion from 7 to over 50 agents and branching into multiple markets.

The challenge was clear: streamline lead management and enhance communication without letting crucial details slip through the cracks.

Our solution was a robust in-house software named Leadsticker. It encompassed a built-in dialer, custom workflows, reminders, and attachments. By leveraging virtual numbers, we ensured every piece of communication was traceable, thus providing a holistic view to admin users.

Initially operating with a team of 12 and managing their business through spreadsheets, they encountered obstacles in scaling and efficiency. Our intervention digitized and streamlined their loaning process from initiation to underwriting, paving the way for expansive growth and reducing the time taken to fund billions.

Through implementing a tailored system that managed loan requests, empowered underwriting with real-time MLS data, and evaluated risks, the company not only scaled from 12 to 65 employees but drastically reduced the time to fund billions in loans, achieving their third billion in just 9 months.