Our work - Proven solutions for real-world problems.

As Aruza expanded across branches and service lines, critical work crossed sales, customer support, field teams, managers, and third-party systems. Fragmented handoffs made it harder to maintain one reliable view of the customer and the work ahead.

We developed Centerpoint: a role-aware platform that brings lead intake, door-to-door sales, inspections, proposals, digital agreements, payments, scheduling, collections, and performance reporting into one operational flow, with deep FieldRoutes synchronization and AI models that identify customers at risk of canceling before they do.

Desert North Realty envisioned becoming a pioneering, technology-focused brokerage, elevating agent capabilities through an exclusive suite of digital tools and individually tailored web pages.

We implemented a comprehensive CRM, automated texting campaigns, and developed a consumer-facing website integrated with live MLS listings, alongside embedding a proprietary profit-sharing chart, enabling their expansion from 7 to over 50 agents and branching into multiple markets.

The challenge was clear: streamline lead management and enhance communication without letting crucial details slip through the cracks.

Our solution was a robust in-house software named Leadsticker. It encompassed a built-in dialer, custom workflows, reminders, and attachments. By leveraging virtual numbers, we ensured every piece of communication was traceable, thus providing a holistic view to admin users.

Initially operating with a team of 12 and managing the business through spreadsheets, Capital Fund 1 encountered obstacles in scaling and efficiency. Our intervention digitized and streamlined the lending process from initiation to underwriting, paving the way for expansive growth and reducing the time required to fund billions.

The tailored system manages loan requests, gives underwriting teams real-time MLS data and risk tools, and remains an operational backbone as the company has scaled from 12 to over 100 employees. It also helped compress the time required to fund each successive billion in loans.