Your highest-leverage AI opportunities
We find the decisions, handoffs, and repetitive work where AI can create meaningful capacity—not novelty.
Personally led by Brad Berdine, owner & software engineer
Leverage AI to its maximum potential.
I help business owners cut through the noise, find where AI can create real leverage, and connect it to the data, tools, and workflows that make their business run.
Free 60-minute working session. No pitch deck. No obligation.
Practical AI leverage
Intelligence connected to the operation
01
Your business
People, process, data, and goals
02
The right AI
Models and tools matched to the work
03
Deep integrations
Context and action across systems
04
Measurable leverage
More capacity, speed, and insight
One useful hour
Start with clarity, not a giant AI initiative.
We will focus on your real business, identify where AI can help now, and separate the worthwhile opportunities from the hype.
Tools you can put to work now
You leave with practical recommendations, including free and low-cost tools your team can start using immediately.
A path from tools to integrated systems
We outline what should stay simple, what should be automated, and where a custom AI integration can compound in value.
Brad Berdine
Owner & Software Engineer, SRB
A technical advisor who can also build
You will not get a generic AI playbook.
I am Brad Berdine, the owner and a software engineer at Simple Realty Bits. I have built with AI since the first commercial model APIs opened, and I have spent years connecting custom software to the systems that businesses depend on every day.
That combination matters. A model can generate an impressive answer, but business value comes from knowing which context it needs, which tools it can safely use, where a person should stay in control, and how the result fits the work already happening.
I will meet you at your level—whether you need a smarter way to use existing AI tools or a production system built around your operation.
- 2015
- SRB founded
- 10+
- full systems
- $25M+
- generated through our software
- 3+
- core integrations in one platform
Strategy through implementation
Make AI useful inside the business you already have.
The right system combines intelligence with your data, software, rules, and people. I help you design every part of that system.
AI opportunity strategy
Prioritize use cases by business value, feasibility, data readiness, risk, and the time they can give back to your team.
Agents and copilots
Build assistants that retrieve context, reason across your rules, prepare work, and complete approved actions.
Workflow automation
Use AI inside real operating workflows for intake, research, decisions, communication, documents, and follow-through.
System and API integration
Connect AI to your CRM, field software, documents, databases, communications, and the systems your team already trusts.
Business knowledge systems
Make your procedures, customer history, documents, and operational data available as grounded, permission-aware context.
Evaluation and safeguards
Design human review, permissions, observability, testing, and fallback paths so the system earns trust in production.
How we work
From possibility to production, one useful step at a time.
We begin with business value, test the riskiest assumptions early, and connect AI to live work before expanding the scope.
01
Understand the work
We map the process, people, systems, data, and decisions behind the outcome you want to improve.
02
Find the leverage
We separate useful opportunities from expensive distractions and define the smallest valuable starting point.
03
Connect the right context
We give the AI access to the approved data, tools, business rules, and integrations required to do useful work.
04
Prove and expand
We measure quality with real work, keep people in control, and expand only after the system creates dependable value.
Proof in the operation
AI is strongest as part of a connected system.
For Aruza Pest Control, we built one operating platform across sales, inspections, agreements, payments, scheduling, reporting, AI guidance, and deep FieldRoutes synchronization.
Explore the Aruza case study- 1
- connected platform
- 3+
- core integrations
- End-to-end
- customer journey
- Real-time
- visibility
Common questions
A practical place to start with AI.
Do I need to know which AI tool I want?
No. We start with the business problem and recommend the simplest approach that can create value. Sometimes that is an existing tool; sometimes it is a custom integration or product.
Can you work with the software we already use?
Yes. Integration is a core part of the work. AI becomes far more useful when it can securely work with the customer, operational, document, and workflow context already inside your business.
What if we are just getting started with AI?
That is a good time to talk. I can help you identify low-risk wins, establish practical guidelines, and avoid investing in an ambitious system before the use case is clear.
Can you build the system after the strategy session?
Yes. SRB designs and builds custom software, AI agents, automations, and integrations. If a custom build makes sense, the first session gives us a grounded place to begin.
What happens in the first call?
We spend 60 minutes on your real workflows. You leave with the strongest AI opportunities, tools worth trying now, and a practical next step. The session is free and there is no obligation.
Find your next best AI move
Where could AI give your business the most leverage?
Bring me a workflow, bottleneck, or ambitious idea. In one practical hour, we will identify the strongest opportunity and the clearest way to act on it.